The Bronx, New York, is home to many mythical rap figures. From Fat Joe and KRS-One, down to Grandmaster Flash, Slick Rick and Cardi B — it’s no secret the concrete-bound borough is home to some generational talent and SPRTYK is no exception.
The NY based rapper is the embodiment of a renaissance artist, turning her hand to any instrumental and tackling it head-on. For confirmation, look no further than SPRTYK’s latest offering, ‘Reggie Rocket’.
‘Reggie Rocket’ pulls heavily from the hard-cut New York rap delivery reminiscent of The LOX, Mobb Deep, Remy Ma and Method Man. With a legendary crop of inspiration and boatloads of style, SPRTYK conjures up a trap-flavoured street anthem. With an artwork that can only be described as Spike Lee meets the Bratz, the cover immediately lets you know what you’re in for.
Don’t let the track’s two-minute length fool you: producer Michael Mattice II scatters bellowing 808 drum kicks, a thick, bouncy bassline and quotable ad-libs throughout.
Before ‘Reggie Rocket’, SPRTYK dropped the Nephew Hesh-produced heater ‘Project Heat’. With a colour-bursting, left-field video companion video to match, SPRTYK’s recent output stands as a meteoric comeback for the Bronx poet.
Outside of music, SPRTYK is known for her entrepreneurial spirit. The talented rhymer has stepped into the exciting metaverse, spearheading a project with Budweiser and Gary Vee’s company VaynerMedia. Since her partnership, the strategic brand partnership spawned or produced SPRTYK’s very own coveted 500 pcs Budweiser Royalty NFT collection.
This will be revolutionary as it will bring virtual performances, unparalleled content, and diverse social networking, helping SPRTYK tap into her already growing worldwide fanbase. Following this impressive collaboration, the talented rapper is planning to release her own unique NFT drops celebrating creative empowerment and collaborative creativity amongst women across multi-disciplines.
After a successful 2021, SPRTYK is in great standing to take over the music industry. Her last single ‘Bad Temper’ was featured in five high-profile Spotify playlists including the illustrious Discover Weekly and was picked up by a number of notable platforms such as BBC Radio, Apple Music, Revolt TV as well as various VEVO playlists.
The confident rapper has shared the stage with artists like Coi Leray, Mick Jenkins, and many more, alluring crowds with her assertive, and compelling live performances, she demonstrated this at her latest set at Boiler Room Festival.
SPRTYK’s momentum extends beyond just music, as the CEO and creative director of STAR CLUB ENTERTAINMENT she has worked and styled some of the most prominent artists and brands in America.
Her work roster consists of names like A$AP Ferg, Joey Bada$$, Westside Boogie, as well as major brands such as Billionaire Boys Club and Vans. The Bronx-based rapper is becoming an unstoppable force and will continue to break down barriers and boundaries as she takes 2022 by storm.
Now that SPRTYK has gone two-for-two with her recent drops: who can stop her?