Forget what the Zodiac predictions are, 2022 is the year of Bethany. The Manchester-bred South West London-based vocalist is currently rising through the R&B stratosphere at a breakneck pace, shaping up to be one of the UK’s most promising rising stars. Inspired by the R&B monarchs Jhené Aiko, SZA, Frank Ocean, Cleo Sol and Mahalia; Bethany weds a classic, silky smooth bedrock of soul with auto-biographical, pensive lyrics. Bethany’s diverse sound palette could be heard across her trap-leaning heater, ‘Drip’ and the Y2K-inspired ‘Something Different’.
Her latest single, ‘Something Different’ — produced by Squizzle and L808S — is smooth as molasses, pulling straight from the sultry neo-soul playbook. In just under three minutes, Bethany imbues the track with a downtempo aura as she glides over the stripped-back instrumental that melts into her vocal musings. “This year I wanted to focus more on realness. ‘Something Different’, for me, captures that moment of connecting and wanting more from a person and it’s a song that means a lot to me artistically because being able to explore these topics as a female can sometimes feel taboo,” said Bethany regarding the track.
Born Bethany Holland, she didn’t always gravitate towards traditional R&B — her first brush with music was with the church choir as a child. Her church background enabled Bethany to develop sharp vocal chops very early on. Bethany’s second encounter with music was beatmaking in her formative years, long before she decided to become a full-fledged vocalist. Bethany’s production acumen has undoubtfully made her a well-rounded musician — often paying close attention to the finer details of a track.
Bethany officially started releasing music back in 2018, starting with her Ages Ago-assisted banger ‘Evian’ before returning in 2020 with ‘Timeline’ and ‘Talk That Talk’. Last year, fans were greeted with the aforementioned cuts ‘Drip’ and ‘Should’ve Known’.
So far, Bethany has already received co-signs from BBC Radio London, Capital Xtra and Reprezent Radio as well as performing across London city, gracing a variety of stages including Boxpark Shoreditch.
We’re sure Bethany’s dark, yet mellow R&B-licked ambience will take over the scene. The Brit-R&B movement has been dying for ‘Something Different’…