Louis Vuitton has partnered up with a non-profit AIDS charity (RED) for a special collaborative sneaker design, the proceeds which will be channeled to support research and the fight against the HIV/AIDS.
The white leather sneakers dubbed Louis Vuitton I (RED) comes with the LV brand’s monogram logo, along with red detailing.
In commemoration of today’s World AIDS Day (December 1st), a sum of US$200 from each pair sold will go towards the Global Fund to fight AIDS. This marks the second time that Louis Vuitton has teamed up with the (RED) charity.
(RED) was originally founded in 2006 by GQ’s one-time Men Of The Year award-winners Bono and Bobby Shriver. The organisation so far has generated US$650 in the global fight to end AIDS in countries like Ghana, Rwanda, South Africa and Kenya.
Since its inception, (RED) has partnered with many different brands – Giorgio Armani, Coca-Cola, Montblanc, Beats By Dre, Balmain, Durex, Canon, Amazon, Nike, Belvedere Vodka, Converse and most recently Apple and its iPhone 12.
You can pick up a pair of the Louis Vuitton I (RED) editions via the LV website from today, December 1.