Pharrell Williams and Jay-Z team up to release their first song together in more than a decade titled “Entrepreneur.”
The song’s visual alone is a powerful statement in itself, as it features cameo appearance of a couple of Black entrepreneurs who solve social or business problems in the society.
In Pharrell’s words “The intention for a song was all about how tough it is to be an entrepreneur in our country to begin with. Especially as someone of color, there’s a lot of systemic disadvantages and purposeful blockages. How can you get a fire started, or even the hope of an ember to start a fire, when you’re starting at disadvantages with regards to health care, education, and representation?”
Hip hop’s first billionaire, Jay Z in his rap verse, emphasized the importance of supporting Black businesses and the culture of promoting entrepreneurship.
“Black Twitter, what’s that? When Jack gets paid, do you?” (Jack Dorsey is Twitter’s founder)
“For every one Gucci, support two FUBU’s”referencing the “For Us, By Us” clothing line by Daymond John.
Some of the black entrepeneurs featured in the music video include Robert Hartwell, Six Sev, TyAnthony Davis [Founder of Vox Collegiate Junior High], Vincent Williams [Founder of Honey’s Kettle], Iddris Sandu, Beatrice Dixon [Founder of Honey’s Pot], Arthell & Darnell Isom [Founders of D’ART Shtajio], Neighbors SkateShop, Alrick Augustine, Denise Woodard [Founder of Partake Cookies], Chace Infinite [Founder of Harun Coffee Shop], Chef Alisa [Founder of My Two Cents], Debbie Allen [Founder of Tribe Midwifery], Angela Richardson [Founder of PUR Home], Miss Bennett Fitness, Black and Mobile, Trill Paws Dog Accessories, Third Vault Yarns, and “The First Black Valedictorian of Princeton” Nicholas Johnson. They all make cameos as title cards introduce their accomplishments.
The song produced by Pharrell Williams with his longtime partner in the Neptunes, Chad Hugo, also paid tribute to memory of late Nipsey Hussle with a moment of silence.
Watch the music video for Pharrell Williams’ “Entrepreneur” featuring Jay-Z below