Beyoncé promotes Adidas x IVY PARK with teasers

Beyoncé announced April 2019 “the partnership of a lifetime” with giant sportswear designer Adidas.

The deal saw Beyonce Knowles-Carter become a creative partner for the maverick fashion brand to develop new footwears and clothes for Adidas Originals.

She kicked off 2020 on a fast start by giving the world a snippet of the magic about to be unleashed from her highly-anticipated Ivy Park x Adidas collection ahead of its release date on January 18, 2020. 

The promo video released via Instagram began with male and female voices making a series of emboldening statements: “These barriers are not going to stop me.”

In other pictures released, Beyoncé was seen reclining in an open-roof car with K-pop star CL, a fellow brand ambassador. She was also seen wearing pieces from the collection like the maroon bodysuit, track suits, crop tops, boots and a host of others

Few celebrities among which include Laverne Cox, Issa Rae, Quincy Brown, and Yara Shahidi were the first set be gifted this awesome package.

Thank you, @Beyonce. I love my big orange box. Your new clothes are really cool too. #adidasxIVYPARK @adidas pic.twitter.com/ecTxZ5o0CG

— Ellen DeGeneres (@TheEllenShow) January 15, 2020

They posted the gigantic Adidas x IVY PARK boxes, which featured every piece of the collection. that were sent to their front doors.

.@haileybieber unboxing her #adidasxIVYPARK package. 🧡 pic.twitter.com/Y3rcxIDhCe

— BEYONCÉ LEGION (@BeyLegion) January 15, 2020

The teasers captioned “Ivy Park January 18” is an eye-opener of what to expect this year.