Beyoncé announced April 2019 “the partnership of a lifetime” with giant sportswear designer Adidas.
The deal saw Beyonce Knowles-Carter become a creative partner for the maverick fashion brand to develop new footwears and clothes for Adidas Originals.
She kicked off 2020 on a fast start by giving the world a snippet of the magic about to be unleashed from her highly-anticipated Ivy Park x Adidas collection ahead of its release date on January 18, 2020.
The promo video released via Instagram began with male and female voices making a series of emboldening statements: “These barriers are not going to stop me.”
In other pictures released, Beyoncé was seen reclining in an open-roof car with K-pop star CL, a fellow brand ambassador. She was also seen wearing pieces from the collection like the maroon bodysuit, track suits, crop tops, boots and a host of others
Few celebrities among which include Laverne Cox, Issa Rae, Quincy Brown, and Yara Shahidi were the first set be gifted this awesome package.
They posted the gigantic Adidas x IVY PARK boxes, which featured every piece of the collection. that were sent to their front doors.
The teasers captioned “Ivy Park January 18” is an eye-opener of what to expect this year.