It’s all about Girl Power over Nike lately and rightfully so thanks to the public call outs of the lack of inclusivity in the sneaker industry. In the brands newest effort to fix this, Nike 1 Reimagined was launched. A collection of 10 new takes on the Air Force 1 and Air Jordan 1 designed by a team of 14 female Nike employees — including colorists, materials specialists and mainline footwear designers — handpicked by Footwear Director Andy Caine. “The genesis of creativity is diversity,” says Caine in an official statement. “From a design point of view, each of the designers has a very unique background and personality. Our theory is that when you mix diverse creative talents you realize some magic.”
With a simple brief by Caine (“Make some cool shit.”), the select designers had complete creative power to produce their own interpretations of two classic Nike sneakers. Georgina James, Design Director for NSW Women’s footwear and notable designer behind Nike’s Studio Wrap, was assigned to lead the group, spearheading brainstorm meetings for a week at the brand’s headquarters in Portland, and four days in London to actually execute the 10 sneakers.
Nike 1 Reimagined divides the Air Force 1 and Air Jordan 1 into five distinct personas or archetypes: Explorer, Lover, Sage, Rebel and Jester. These themes helped guide the designers to not only push forward each shoe’s design while paying attention to athletic performance and fashion-forward trends, but also manipulate details that were originally created for male athletes by male designers. There are 10 styles crafted in white leather, suede and velvet, all lined with Nike’s signature memory foam sockliner for comfort.
The collection will be available on Nike SNKRS starting Friday, Feb. 9.