YEEZY is back and this time the brand is doing their marketing a whole lot different. Kanye has enlisted his wife Kim Kardashian to launch the new looks for the Yeezy season 6 range and she has done just that in pure Kardashian fashion. With the swam of papparazi on Kim’s back, it has proved to be an effective way to get the new collection on everyones lips.
Kim was recently seen wearing pieces from the new range while going about her daily duties – all planned strategically of course – i think its brilliant. And as expected, the collection features all neutral earth tones in grey, brown and blue hues. It is also the first time that Kanye chose not to showcase his collection at New York Fashion Week.
Check out the lookbook below:
Smoothie run #Yeezy pic.twitter.com/lzqHVc1Wcu
— Kim Kardashian West (@KimKardashian) December 4, 2017
McDonald’s run #Yeezy pic.twitter.com/dHrIMiX5xe
— Kim Kardashian West (@KimKardashian) December 4, 2017
FedEx run #Yeezy pic.twitter.com/bX3nymvazQ
— Kim Kardashian West (@KimKardashian) December 4, 2017
Getting gas #Yeezy pic.twitter.com/Dv6jRTCAFW
— Kim Kardashian West (@KimKardashian) December 4, 2017
Office run #Yeezy pic.twitter.com/VzqGoBIuvu
— Kim Kardashian West (@KimKardashian) December 4, 2017
Date night #Yeezy pic.twitter.com/v8fyazH7Tg
— Kim Kardashian West (@KimKardashian) December 4, 2017
The shoppable lookbook featuring both men’s and women’s pieces from YEEZY Season 6 can be found here!
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