If you have not seen the Puma “We Run The Streets” campaign then where are you hiding? The first campaign video featured, brand ambassador, The Weeknd in IGNITE Limitless – a new offering from Puma which features the IGNITE foam midsole, a protective stability cage with a forefoot strap, and four-way stretch neoprene clamshell construction.

The campaign hit SA and was given a local spin with a new video featuring Nasty C, Gigi Lamayne, Mashayabhuqe KaMamba, and Rolo Rozay, all rocking Puma’s IGNITE Limitless Core and IGNITE evoKNIT Fade footwear.

The video shot by Director Paul Ward captures the true essence of South African youth culture and plays on go-getters who follow their instincts and live life at full speed. It’s relevant, inspiring and beautifully shot.

Music by: Sibot – We Got Nothing Left
OG Voice: Stogie T (aka Tumi Molekane)
Directed by: Paul Ward

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