Each year we build Sole DXB on the bedrock of subcultural narratives. We seek out stories that are current, but also under-represented.
This year is no different: Sole DXB celebrates the sights and sounds of Jamaica. The Jamaican sound system is the most influential force in contemporary popular music today, so we went to Jamaica to find out how an island nation of 2.8 million has continued to punch far above its weight for over 60 years.
The Jamaican diaspora has influenced what we listen to and how we create. And that’s why we look forward to celebrating all that the island has given us.